Bajaj auto decided to capitalize this opportunity and hence launched the bajaj pulsar in the month of november the indian market for bikes was primarily comprised of the fuel efficient 2001the product and its evolution over the years when bajaj pulsar made its debut in the indian market in the year 2001 in the form of 150 cc and 180 cc engines.
Bajaj is one of the oldest indian brands and has presence in numerous industries such as electricals and appliances here is the marketing mix of bajaj shows how the brand under rahul bajaj is involved in various sectors of the industry like automobiles, electrical and finance. Marketing strategy of bajaj automobiles uploaded by ram kannan 4 objectives of the project to study the marketing mix of bajaj auto to study the life cycle of .
Bajaj auto limited (bal) was recognized in 1945, firstly launching scooters and three wheelers a centre in the indian market in 1991 it's properties of the indian government rule on foreign imports, bal's marketing object the development of the indian two wheeler business from scooters to 2 stroke and 4 stroke bikes with a robust stress on bal while studying its strategies. An industrial visit report on bajaj auto ltd on marketing mix declaration i undersigned mr the student of third year bba hereby declare that the project work presented in this report is my own.
Marketing mix mkt 421 december 17, 2012 scott raasch marketing mix one of the traditionally used marketing tools by the firms to achieve its marketing objectives is the “marketing mix” for growth and survival of an organization the marketing mix plays a vital role.
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This is the marketing mix of bajaj auto limited bajaj auto limited is a public limited company of indian origin it is associated with automotive industry and deals in products like two wheelers, four wheelers and three wheelers.